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project type

Label & Packaging Design


January 2021


Betsy Cohen

In 2021, Betsy Cohen of "Happylicious by Betsy" wanted to change her business model from selling bites of edible cookie dough to selling jars of edible cookie dough. Kesem Design worked with her to completely revamp her branding to work on jars, as well as eventually expanding to cookie mix packaging.

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